About Us

Welcome to my Moxy & Grit!  This brand was started by Professional Mountain Biker, Sonya Looney.  We are a brand with bright, bold, and sometimes funny socks and other gear too!

Why socks?

Hey guys!  Sonya Looney here!  About a decade ago, I was racing my bike and wanted to show more “flair.”  (Yeah, life Office Space style).

I started going to the dollar store or Target to find fun socks to wear in my races. Eventually, performance sock companies started coming out with fun socks!  I designed my first sock – Do Epic Shit with DeFeet and it blew up!  I’ve done more designs since then but decided I wanted to do more! Socks are a great conversation sparker and a fun way to show our personality. 

My goal is to design socks that make you smile and make you feel good when you put them on. I want to design socks to inspire you to push a little harder in your life and go for the things you are passionate about and have fun while doing it- just like I did with designing socks! 

We like these definitions:

Moxie: force of character, determination, or nerve.

Grit: courage and resolve; strength of character.

Thanks for rocking our socks off!